Tag Archive for: diet

Barilla - advertising campaign

What’s a hybrid vegetable product?

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In a society always more focused on making healthy choices with regards to food and drink, I often discover new terms and new ways to define a certain category of products or some new variants. More and more often, for example, I've heard experts talking about “hybrid vegetable products”, but what exactly are they?
Statista - Top 10 vegan cities

Travel ideas for vegans

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Are you vegan or vegetarian and planning your next vacation? Are you a tour operator considering building a vegan-friendly holiday package? In both cases, here are some inspirations that will help you find the perfect travel destination for you or for your target customer: the Top10 cities for people on a plant-based diet.
PHE - healthier eatingPHE

Focus on: UK food trends – part 2

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I'm working with a variety of food companies that aim to build an international brand and need to know better their markets in order to create their marketing strategy. Here is a gift, some more data concerning the UK food trends.
Greenfield Natural Meat - social campaign

Meatless on Mondays

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Greenfield Natural Meat Co., in order to prove they truly believe in sustainability, have launched a social campaign to encourage people to go “meatless on Monday”. That is their contribution to lower the consumption level of meat and guarantee a better meat quality in the market.

Less chocolate, less discount

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SureSlim, a brand that proposes a weight-loss program and needs more people to sign-up, has had a brilliant idea to attract new customers by appealing to their inner glutton . The communication tool selected to obtain this aim was a flyer, a very special one, made out of chocolate, but that – despite apearances – would help people to lose weigh. Don’t you believe me? Keep reading! :D