Tag Archive for: dining out

Focus on: UK food consumption habits
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In this period I'm working a lot with food companies that want to position their brand internationally and need to know more about their markets before we can define their strategic plan. Here is a gift, some data concerning the Brits' food consumption habits.

Kitchen testing vs. Dining out [IKEA]
The period of economic crisis has lowered the purchasing power of lots of people forcing them to decrease their less functional spending choices, such as dining out. To help them and to give them a nice alternative to the restaurant or café without quitting their dine-out experience, IKEA have organised a marvellous ambient marketing campaign named “Instead of café”.

Playing noughts and crosses with dinner [Daiya]
It could happen to everyone to be completely irresolute about dinner, to not be able to decide between spending an evening out with some friends in a cool restaurant or just playing couch-potato in front of the telly. Playing noughts and crosses to figure it out is not necessary anymore because Daiya sushi bar seems to offer the right solution to anyone who are in that kind of evening and mood: their delivery service.