https://www.alessandracolucci.com/wp-content/uploads/2019/05/Edeka-ambient-marketing.jpg 210 280 ale https://www.alessandracolucci.com/wp-content/uploads/2016/01/Alessandra-Colucci_Brand-Care-consultant_logo.png ale2019-06-24 07:14:022019-05-20 16:12:14Diversity in supermarket
In recent years the world seems to have gone mad and many countries – including UK and Italy, unfortunately – have developed “attitudes” that are not very inclusive towards diversity, be it in terms of gender, origin or lifestyle. I was looking for a good example able to show the reason why those “attitudes” are profoundly wrong and absurd when I bumped into the powerful ambient marketing activity organised some months ago by Edeka, a German supermarket chain. Curious? Read on!
https://www.alessandracolucci.com/wp-content/uploads/2018/12/FCB-Amsterdam-online-campaign.jpg 210 280 ale https://www.alessandracolucci.com/wp-content/uploads/2016/01/Alessandra-Colucci_Brand-Care-consultant_logo.png ale2019-03-04 07:14:282018-12-05 10:48:41Women have thick skin
In 4 days it will be International Women’s Day. An occasion to remember that equality and diversity aren’t antonyms and that human kind needs, desperately, both, along with politeness, respect for everyone and openness of mind. Last year I discovered the powerful and poetical campaign of FCB Amsterdam dedicated to women's empowerment and I’ve kept it aside for today.
https://www.alessandracolucci.com/wp-content/uploads/2018/02/Fearless-Girl-New-York.jpg 210 280 ale https://www.alessandracolucci.com/wp-content/uploads/2016/01/Alessandra-Colucci_Brand-Care-consultant_logo.png ale2018-03-07 07:14:252018-02-27 12:16:30Women’s Day
Tomorrow is Women’s Day. I’d like to live in a world where we didn’t need it. Where women have effectively the same rights and opportunities as men, the same wages for the same jobs and responsibilities. I’d like to live in a world where diversity is valued as a powerful strength in every context. I’m sure we can achieve that and, to remind you of this goal, I’m sharing this video today. Enjoy!