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Dodaco - food packaging company

Putipiù • new Dodaco product line

I designed and develop an entirely new line of business for Dodaco and established Putipiù's go-to-market strategy, their first product line in private label
Dodaco

Dodaco – strategic consulting

BRIEF: to define and develop the strategy and the editorial plan for the blog/news area of Dodaco's corporate website
Putipiu - food in pouch

Putipiù – branding plan, creative direction, copywriting

BRIEF: to develop and launch the Putipiù brand [new Dodaco label of food products packaged on spout pouches] including the brand identity and brochure design aimed to present the Putipiù's product lines during trade fairs
Putipiu - market analysis

Putipiù – market analysis

BRIEF: to analyse 12 of the Putipiù's competitors [new label of food products packaged on spout pouches] and three markets selected for the launch: Poland, Japan, South Korea.
Dodaco - new label strategic plan

Dodaco – strategic plan and naming for new label

BRIEF: to create a strategic plan and a name for a new label of food products packed in spout pouches to be marketed by Dodaco internationally
Dodaco - azienda di confezionamento

Dodaco – corporate blog and strategic consulting

BRIEF: to redesign the Dodaco.eu corporate website in SEO and to improve the brand identity