Posts

Băneasa Shopping City - Instagram

Enjoy the winter sales

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hanks to winter sales, it’s shopping time! As a reminder – not that it’s truly necessary! ;) – I’d like to share the social media campaign of Băneasa Shopping City, a Romanian mall. The brand has had the idea to organise a fashion experiment using Instagram in order to better understand how people choose their daily style. Interested? Keep going!
Ebay - advertising campaign

According to the weather

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Apparently, a new trend is born: having the right technology on your side, today you can have your billboard showing the right offer according to the weather. Ebay and Scotch & Soda have tried out this new advertising opportunity with one of their campaigns, respectively in UK and Netherlands where the weather is always an issue.
Hälssen & Lyon - direct marketing campaign

Trendy tea

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Hälssen & Lyon describe themselves as a brand that “since 1879 […] has been crafting the finest teas for clients all over the world”. Keen believers in innovation, one of their latest missions was to attract a new group of potential clients: the fashion addicts. To achieve this goal, Hälssen & Lyon have created a charming direct marketing campaign and a new collection of teabags.

Sport, fitness and… elegance!

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Sport and fitness can refill us with energy and increase our enthusiasm for being back to the daily grind. Just don’t forget to “Be elegant”, as Darjeeling reminds to everybody with their last advertising campaign.

Portfolio Items

Rome Business School - logo

Rome Business School – strategic consulting

BRIEF: to develop the Master in Fashion Management to be added to the Rome Business School's didactic offer

Roberta Leone – mini branding plan and naming

BRIEF: launch of a women’s clothing line by Roberta Leone with fully handmade manufacturing