Posts

Food and beverage trends

Food & Beverage industry trends 1/2

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Having had a look around trends reports created by accredited research institutes for the 2020, I have put together a list of consumers' desired features in different industries. Here are my findings for the food and beverage sector to implement in their new production's ideas.
Barilla - advertising campaign

What’s a hybrid vegetable product?

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In a society always more focused on making healthy choices with regards to food and drink, I often discover new terms and new ways to define a certain category of products or some new variants. More and more often, for example, I've heard experts talking about “hybrid vegetable products”, but what exactly are they?
Statista - food waste

Food waste: perception is far from reality

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During the last decade, waste has become a worldwide issue connected with environmental protection and climate change. One side of the problem stands on the facts that people are often not aware of the results of their actions as they really occur. Unfortunately, food waste isn't an exception: here are some data.
Statista - grocery ecommerce

Ecommerce and grocery shopping

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Technically they are called “Fast moving consumer goods” or “FMCG” [for those who love acronyms], practically they are the fresh foods one usually buys in farmer markets, supermarkets and grocery stores. Online vendors of these kind of products still have to work hard to compete with the traditional physical shops and conquer their market share, but in some countries the online grocery shopping is starting to spread. Here are some data.

Portfolio Items

Foodbooks - multimedia food archive

Foodbooks – strategic plan

BRIEF: to create the market analysis, the business model and the strategic plan for the launch of a multimedia archive focused on food
Dodaco

Dodaco – strategic consulting

BRIEF: to define and develop the strategy and the editorial plan for the blog/news area of Dodaco's corporate website
Putipiu - food in pouch

Putipiù – branding plan, creative direction, copywriting

BRIEF: to develop and launch the Putipiù brand [new Dodaco label of food products packaged on spout pouches] including the brand identity and brochure design aimed to present the Putipiù's product lines during trade fairs
Putipiu - market analysis

Putipiù – market analysis

BRIEF: to analyse 12 of the Putipiù's competitors [new label of food products packaged on spout pouches] and three markets selected for the launch: Poland, Japan, South Korea.
Dodaco - new label strategic plan

Dodaco – strategic plan and naming for new label

BRIEF: to create a strategic plan and a name for a new label of food products packed in spout pouches to be marketed by Dodaco internationally