Posts

New York Times - milk

Milk and sustainability

/
Milk is a widely consumed food. According to Clai, in 2020 in the EU-28 [the data still includes the UK] the annual consumption of animal-derived milk was almost 65kg per-capita, plus in recent years the so-called "plant alternatives" have also grown exponentially. But which "milk" is the most sustainable? Here are some data.
Statista - meat and climate change

Meat, lifestyle and climate change

/
Personally, I can be defined as a flexitarian, but I have to say I'm consuming more and more vegan and vegetarian meal while I'm cutting down on meat consumption. Apparently, according to a multitude of research and studies, I'm not alone. This fact has attracted my curiosity, so I started collecting data and insights regarding the meat market and its surroundings. Here are some of my findings.
Food trends

Food & Beverage industry trends 2/2

/
The study of trends reports created by accredited research institutes for the 2020 leads me to put together a list of consumers' desired features in different industries. Here are my other reflections for the food & drink sector connected to the products variety.
Food and beverage trends

Food & Beverage industry trends 1/2

/
Having had a look around trends reports created by accredited research institutes for the 2020, I have put together a list of consumers' desired features in different industries. Here are my findings for the food and beverage sector to implement in their new production's ideas.
Barilla - advertising campaign

What’s a hybrid vegetable product?

/
In a society always more focused on making healthy choices with regards to food and drink, I often discover new terms and new ways to define a certain category of products or some new variants. More and more often, for example, I've heard experts talking about “hybrid vegetable products”, but what exactly are they?

Portfolio Items

Foodbooks - multimedia food archive

Foodbooks – strategic plan

BRIEF: to create the market analysis, the business model and the strategic plan for the launch of a multimedia archive focused on food
Dodaco

Dodaco – strategic consulting

BRIEF: to define and develop the strategy and the editorial plan for the blog/news area of Dodaco's corporate website
Putipiu - food in pouch

Putipiù – branding plan, creative direction, copywriting

BRIEF: to develop and launch the Putipiù brand [new Dodaco label of food products packaged on spout pouches] including the brand identity and brochure design aimed to present the Putipiù's product lines during trade fairs
Putipiu - market analysis

Putipiù – market analysis

BRIEF: to analyse 12 of the Putipiù's competitors [new label of food products packaged on spout pouches] and three markets selected for the launch: Poland, Japan, South Korea.