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How technology will shape the future of society

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The new technological protagonist of the next few years will certainly be 5G and lots of us are waiting for it. According to Mintel and other accredited research institutes and their projections, 5G will be able to connect 125 billion devices by 2030, and it is expected that this will contribute to the spread of practices that will incorporate elements of virtual and augmented reality in various sectors. Technology is going to shape a different idea of society.
IKEA - ThisAbles

Inclusive brands: Ikea and the ThisAbles project

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This post highlights one of the reasons why Ikea is one of my favourite brands: it is inclusive, its aim to “create a better everyday life for as many people as possible” is true. In fact I just discovered [with a bit of a delay, I have to admit] Ikea's project named ThisAbles, a project that the furniture brand has developed in collaboration with Milbat and Access Israel in order to allow people with special needs to completely enjoy its products. Read more to know how.
Statista - Furniture online market

Ecommerce and furniture shopping

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Ecommerce has changed amazingly: from a way to buy small stuff which is difficult to find in a convenient physical store, to a style of purchasing whatever one can have in mind. One of the last frontiers of online shopping could be furniture, but even this seems to have become something quite common. Here are some data related to the worldwide furniture online market.
IKEA - advertising campaign

Make room for passions and friends [IKEA]

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Holidays are over, for almost everyone. In a few weeks’ time, the entire autumn routine will be in place again. I’m going to borrow one of the IKEA advertising campaigns as a memo in order not to forget to make room for passions and friends even in the busiest period of the year. This is the right thing to do, I promise! :)
IKEA - new media

New media: the “Pax it” button [IKEA]

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IKEA have had their umpteenth idea and have individuated the umpteenth new media to use for advertising. “Pax it” is one of the latest IKEA online campaigns, the one that has transformed the shopping cart button of WeAre ecommerce on the most clicked banner of all times. Don’t you believe me, continue reading, then! :)
IKEA - brand experience

IKEA meets Romanian tradition [brand experience]

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As a hymn to the glocal thinking and to celebrate their 10 years in the Romanian market, IKEA have created an ambient marketing campaign focused on showing how it’s possible to integrate different cultures, styles and traditions respecting all of them at the same time and looking to a shared future.
Barkod - advertising campaign

Against DIY

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This and the months that are to come are supposed to be the perfect time of year for the ones that love DIY. [...] All this DIY desire, however, often brings a certain amount of troubles: Barkod İç Mimarlık have created an advertising campaign to discourage this trend in favour of a more cautious change management.
IKEA - advertising campaign

Sleeping like a baby

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As the proverb affirms “In April sleep is sweet”. The spring has just begun to warm the air, nature is a triumph of flowers and greenery, we feel more relaxed and... tired, as if we could sleep forever under the blankets. IKEA, as usual, is trying to help us by providing – according to their commercial – furniture so comfortable we will feel re-born each morning.
IKEA - ambient marketing

Kitchen testing vs. Dining out [IKEA]

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The period of economic crisis has lowered the purchasing power of lots of people forcing them to decrease their less functional spending choices, such as dining out. To help them and to give them a nice alternative to the restaurant or café without quitting their dine-out experience, IKEA have organised a marvellous ambient marketing campaign named “Instead of café”.