Tag Archive for: furniture

IKEA - advertising campaign

Price’s metaphor for IKEA

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Usually, when one has the idea of renewing and refurnishing a room of his house, there is someone preoccupied with budget and expenses [somethimes they are the same person!]. Too often this means forgetting the idea and putting up with the old decor. With the aim to contrast this kind of attitude, IKEA has launched one of its latest advertising campaigns. A masterpiece of creativity. Have a look if you don’t believe me.
IKEA - advertising campaign

IKEA, a catalog or a cookbook?

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After having learned – thanks to Elan – the best recipe to translate documents and other stuff online, let’s think about good recipes for interior designing. That’s IKEA’s idea behind an advertising campaign concept able to motivate people into reading the IKEA catalog/cookbook.