Tag Archive for: IED Istituto Europeo di Design

Jingle Trends • co-branding event
I designed and managed “Jingle Trends - 12 tales between craftsmanship and technology”, a co-branding event between a private university and two fashion brands

IED Master’s in Brand Management
My multifaceted role at IED Master's in Brand Management as the programme designer, academic coordinator and senior lecturer was a remarkable 10+years adventure

Jingle Trends – event
BRIEF: to create co-branding activities between Asymétrie [tailored clothing] and Milleocchiali 4.0 [eyewear] and launch their collaboration organising “Jingle Trends” event

Milleocchiali – strategic consulting
BRIEF: to increase the Milleocchiali brand's visibility [optician chain] on the market and relaunch the Milleocchiali 4.0 line

Asymétrie – strategic consulting
BRIEF: to increase the visibility of the Asymétrie brand [tailored clothing brand] and build up strategies for internationalisation

Fida – strategic consulting
BRIEF: to increase the visibility of the Fida brand [company specialising in ICT and urban furnishings] and its Transportation area on the national and international market

Elpack – direct marketing
BRIEF: to optimise direct marketing strategies aimed at Elpack client retention and expansion of the target market

Soft Strategy – editorial redefinition
BRIEF: to make the company recognisable and increase its visibility in the human resources in the target audience

Soft Strategy – employer branding
BRIEF: to make the company recognisable and increase its visibility in the human resources in the target audience
