Posts

Food and beverage trends

Food & Beverage industry trends 1/2

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Having had a look around trends reports created by accredited research institutes for the 2020, I have put together a list of consumers' desired features in different industries. Here are my findings for the food and beverage sector to implement in their new production's ideas.
Doncaster Council - wellbeing

Marketing trend: wellbeing

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Already on the radar in 2019, the concept of wellbeing is a trend - quite obviously – also this year and it will probably stay at the front of people’s minds for years to come. Consumers have become more conscious about their health and wellness and they are seeking brands that recognise their bodies uniqueness and their specific lifestyles while proposing healthy alternatives to include in their consumption. Here are some reflections and data.
Dove - advertising campaign

Marketing trend: the age-agnostic society

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According to Nielsen and other accredited research institutes, one of the strongest marketing trends of 2020 is the one leading brands to a more age-inclusive approach in their strategy and communication, getting rid of all the previous aged-based stereotypes in order to be ready to interpret new spreading lifestyles. Here are some reflections and data.
Fairy - packaging

Packaging trends 1/2

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With the increase of consumers' concern about environment and climate change, plastic in particular has started to be perceived as a problem, one that people feel it's possible to mitigate if not solve. Lots of attention has been focused on the approach to packaging: it must change and it is. Here are some of my reflections on packaging trends.
Dove - social campaign

Marketing trend: authentic is better than perfect or famous

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In the UK as in many other countries, transparency and authenticity have become two very important values, as much in society as in business. Marketing, advertising and communication have been, and will be, profoundly touched by this trend. Here are some reflections and data.
Statista - food waste

Food waste: perception is far from reality

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During the last decade, waste has become a worldwide issue connected with environmental protection and climate change. One side of the problem stands on the facts that people are often not aware of the results of their actions as they really occur. Unfortunately, food waste isn't an exception: here are some data.
Statista - MICI Index 2017

“Made in”: reputation country by country

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According to Statista, the “Made in” label was created by UK at the end of 19th century in order to mark products and protect the national market from counterfeiting. Over time the label has extended its meaning and has become a very important tool used almost everywhere with the aim of helping consumers to identify the characteristics of items they desire and purchase. Here are some interesting details.
Statista - EU 2019 Gender Equality Index

Gender equality

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This Sunday is going to be Women's Day. So this seems to me a good occasion to share the 2019 Gender Equality Index. Advances in this field cannot be considered completely satisfactory, however we have made some progress in Europe. Let us work even harder to achieve new goals in the next future.

Portfolio Items

Putipiu - market analysis

Putipiù – market analysis

BRIEF: to analyse 12 of the Putipiù's competitors [new label of food products packaged on spout pouches] and three markets selected for the launch: Poland, Japan, South Korea.