Posts

Statista - MICI Index 2017

“Made in”: reputation country by country

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According to Statista, the “Made in” label was created by UK at the end of 19th century in order to mark products and protect the national market from counterfeiting. Over time the label has extended its meaning and has become a very important tool used almost everywhere with the aim of helping consumers to identify the characteristics of items they desire and purchase. Here are some interesting details.
sushi & flowers

Focus on: UK food trends – part 4

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I'm recently working with a variety of companies in the food & drink sector creating international brands based on in-depth analysis of their markets and accurate business plans. Here is a gift, some more interesting data regarding the UK food trends.
Free-from icons

Focus on: UK food trends – part 3

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I love it when I can work with companies operating in the food market and build with them an international brand based on and in-depth knowledge of their markets and a good business plan. Here is a gift, some other data related to the UK food trends.
PHE - healthier eatingPHE

Focus on: UK food trends – part 2

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I'm working with a variety of food companies that aim to build an international brand and need to know better their markets in order to create their marketing strategy. Here is a gift, some more data concerning the UK food trends.
Mintel - food packaging recycleMintel

Focus on: UK food trends – part 1

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I'm often working with food market companies that plan to create an international brand and aim to learn more about their markets in order to define their business plan. Here is a gift, some data concerning the UK food trends.
Attest - UK food consumption habits

Focus on: UK food consumption habits

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In this period I'm working a lot with food companies that want to position their brand internationally and need to know more about their markets before we can define their strategic plan. Here is a gift, some data concerning the Brits' food consumption habits.
Calgary Farmers' Market - advertising campaign

Have a fresh summer! [+ advertising campaign]

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My blog is going on holiday and will return in September with new insights and fresh ideas, but I couldn’t leave you without a final input to share. It is an advertising campaign from Calgary Farmers’ Market, so coherent with my mood in this moment that it was impossible for me not to pick it for this occasion.