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Tag Archive for: naming

Energy - Footway

Energy • fitness start-up

Business model redesign and creativity were key factors in turning Energy fitness start-up into a thriving fitness centre [+334% in membership subscriptions; +263% in business revenues]
Jingle Trends - Geometrie Gemelle - Coppedé, Tangerine Sunset

Jingle Trends • co-branding event

I designed and managed “Jingle Trends - 12 tales between craftsmanship and technology”, a co-branding event between a private university and two fashion brands
Buongiorno e Buonasera - moodboard

Buongiorno e Buonasera • food start-up

Buongiorno e Buonasera is the pizzeria, coffee shop and minimarket I designed for the British market. I supported the food start-up from concept to launch.
Dodaco - food packaging company

Putipiù • new Dodaco product line

I designed and develop an entirely new line of business for Dodaco and established Putipiù's go-to-market strategy, their first product line in private label
Love Independent - marketplace

Love Independent – business idea and ecommerce

BRIEF: to create and develop Love Independent, an ecommerce platform with the aim of grouping together small businesses, professionals and makers and selling their products or services, while guaranteeing diversity and variety to the online market
Jingle Trends - evento

Jingle Trends – event

BRIEF: to create co-branding activities between Asymétrie [tailored clothing] and Milleocchiali 4.0 [eyewear] and launch their collaboration organising “Jingle Trends” event
Dodaco - new label strategic plan

Dodaco – strategic plan and naming for new label

BRIEF: to create a strategic plan and a name for a new label of food products packed in spout pouches to be marketed by Dodaco internationally
Asymétrie

Roberta Leone – mini branding plan and naming

BRIEF: launch of a women’s clothing line by Roberta Leone with fully handmade manufacturing
Misto Pepe - brand identity

Misto Pepe – business plan, trademark and brand identity

BRIEF: to create the Misto Pepe format for restaurant, winery and food distribution