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Nescafé have introduced to their offer an amazing value added service for their American consumers: the Nescafé coffee taproom. It’s an initiative based on the ambient marketing approach that’s able to add value to the Nescafé brand experience, building loyalty through the existing customers of the company.
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With the aim of linking the online and the offline world, other than promoting their products, Nescafé have organised an appealing ambient marketing campaign for their Croatian potential target. The focus of the campaign has been to highlight two of the values composing the deep meaning of coffee: friendship and sharing.