Nivea - new product

Nivea: new need, new product

The aim of strategic marketing is being able to answer the new needs of an individual with new ideas and then new products. Nivea have discovered a new necessity behind the trend of sportsmen – and not just them – shaving almost all their bodies and the brand have answered this with a new product - launching it thanks to an appealing advertising campaign.

Portfolio Items

Elpack - partnership master IED

Elpack – direct marketing

BRIEF: to optimise direct marketing strategies aimed at client retention and expansion of the target market
Ilaria Legato

Ilaria Legato – personal brand

BRIEF: personal branding plan