Posts

Nivea - new product

Nivea: new need, new product

/
The aim of strategic marketing is being able to answer the new needs of an individual with new ideas and then new products. Nivea have discovered a new necessity behind the trend of sportsmen – and not just them – shaving almost all their bodies and the brand have answered this with a new product - launching it thanks to an appealing advertising campaign.

Portfolio Items

Rome Business School - logo

Rome Business School – strategic consulting

BRIEF: to develop the Master in Fashion Management to be added to the Rome Business School's didactic offer

Roberta Leone – mini branding plan and naming

BRIEF: launch of a women’s clothing line by Roberta Leone with fully handmade manufacturing

Buongiorno e Buonasera – branding plan and launch

BRIEF: to develop and launch the Buongiorno e Buonasera format for eatery, bar cafeteria, pizzeria and deli focused on Italian food
Elpack - partnership master IED

Elpack – direct marketing

BRIEF: to optimise direct marketing strategies aimed at Elpack client retention and expansion of the target market
Soft Strategy - report

Soft Strategy – editorial redefinition

BRIEF: to make the company recognisable and increase its visibility in the human resources in the target audience
Soft Strategy - employer branding

Soft Strategy – employer branding

BRIEF: to make the company recognisable and increase its visibility in the human resources in the target audience
PBDay - postcard e blog

Personal Branding Day – event

BRIEF: to design and organise a training day about personal brand
Ilaria Legato

Ilaria Legato – personal brand

BRIEF: personal branding plan