Tag Archive for: personalisation

IF design awards - VIP Wine packaging

Packaging trends 2/2

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The effects on the environment and the request for personalisation and engaging experiences are key factors in packaging evolution. With this in mind, brands and businesses need to innovate their marketing strategy in terms of packaging design and production. Here are some further reflections on packaging trends.
Mintel - food packaging recycleMintel

Focus on: UK food trends – part 1

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I'm often working with food market companies that plan to create an international brand and aim to learn more about their markets in order to define their business plan. Here is a gift, some data concerning the UK food trends.