Posts

Smith - Brunch Menu

Brunch your way

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“Brunch your way” is an imperative – as well as the headline of the advertising campaign – at Smith restaurant. The Toronto eatery has become famous for its ever changing newspaper menu, a signature for Smith, a reassurance for the potential clients that they will have their breakfast just as they like.
Miami Ad School - McDonald's proposal

You don’t eat it, they don’t waste it [Miami AD School]

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How many times have you ordered something in a restaurant requesting it be served without one or more of the ingredients? Lots, I guess. Miami Ad School have had the idea to transform this common practice in “Take it off!”, a value added service in which they hope to involve McDonald’s.
IKEA - ambient marketing

Kitchen testing vs. Dining out [IKEA]

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The period of economic crisis has lowered the purchasing power of lots of people forcing them to decrease their less functional spending choices, such as dining out. To help them and to give them a nice alternative to the restaurant or café without quitting their dine-out experience, IKEA have organised a marvellous ambient marketing campaign named “Instead of café”.

Playing noughts and crosses with dinner [Daiya]

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It could happen to everyone to be completely irresolute about dinner, to not be able to decide between spending an evening out with some friends in a cool restaurant or just playing couch-potato in front of the telly. Playing noughts and crosses to figure it out is not necessary anymore because Daiya sushi bar seems to offer the right solution to anyone who are in that kind of evening and mood: their delivery service.

Portfolio Items

Wheatley - new business format

Individuals – new business format for restaurant sector [UK]

BRIEF: to create a format for restaurant secotr in Wheatley [Oxfordshire - UK]

Il Giardino di Mia – rebranding plan and website

BRIEF: relaunch of the restaurant
Misto Pepe - brand identity

Misto Pepe - business plan, trademark and brand identity

BRIEF: to create a format for restaurant, wine bar and food distribution