https://www.alessandracolucci.com/wp-content/uploads/2017/04/McDonalds-advertising-campaign.jpg 210 280 ale https://www.alessandracolucci.com/wp-content/uploads/2016/01/Alessandra-Colucci_Brand-Care-consultant_logo.png ale2017-05-24 07:14:072017-04-12 11:42:56Things difficult to share [McDonald’s]
In order to launch their new “Chicken selects” product, McDonald’s have thought to create an advertising campaign focused on the fact that its goodness is so irresistible to make anyone selfish. This concept has been transformed in a sympathetic commercial, watch the video to discover more.
https://www.alessandracolucci.com/wp-content/uploads/2016/06/Ogilvy-recruitment-campaign.jpg 210 280 ale https://www.alessandracolucci.com/wp-content/uploads/2016/01/Alessandra-Colucci_Brand-Care-consultant_logo.png ale2016-06-29 07:14:272017-04-12 11:30:54Recruitment via "pirate" sharing
In a job market which is increasingly competitive given the abundance of supply and the decrease in demand, even companies and agencies – like Ogilvy – are often looking for new recruitment strategies in order to be noticed and attract only highly motivated candidates and in line with the wanted profiles.