https://www.alessandracolucci.com/wp-content/uploads/2017/03/Hop-Air-France-advertising-campaign.jpg 210 280 ale https://www.alessandracolucci.com/wp-content/uploads/2016/01/Alessandra-Colucci_Brand-Care-consultant_logo.png ale2017-03-22 07:14:122020-07-10 11:48:20Run to mum on Mother’s Day
In UK, the 26th of March – as well as being my birthday ;) – will be Mother’s Day, so when I came across the commercial created a few months ago by Hop! Air France I thought it would be perfect to celebrate all the mums and spread a message of love with a touch of sharp irony. Hop! Air France, in fact, seems to have launched an advertising campaign with the aim to persuade daughters and sons to “Run to mum”.