Posts

Leftyfretz - left handed

Unusual targets: the left-handers

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More or less one in 10 people in the world is left-handed. Pursuing a more inclusive perspective with respect to the definition of targets for the positioning of brands, products and services, it would therefore be worth considering this market segment in one's brand strategy.
Datareportal - ecommerce overview

The ecommerce growth

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What will the future of ecommerce look like? What was the impact of Covid-19 on online purchasing? Is the ecommerce market going to maintain the trend it followed during the pandemic? In order to start answering questions like these, Datareportal has collected and interpreted a series of data sourced by Globalwebindex for the first quarter of 2020. Here are some of the interesting findings.

Portfolio Items

Foodbooks - multimedia food archive

Foodbooks – strategic plan

BRIEF: to create the market analysis, the business model and the strategic plan for the launch of a multimedia archive focused on food
Mana Consulting - management consultancy

Mana Consulting – trademark, brand identity, website

BRIEF: to create and develop the brand identity and website for the new management consulting firm Mana Consulting
Gruppo Fincres - real estate

Gruppo Fincres – strategic plan and strategic consulting

BRIEF: to create a strategic plan for the relaunch of Gruppo Fincres in the real estate sector with a focus on the direct sale of apartments and support for the creation of the corporate web portal
Dodaco - new label strategic plan

Dodaco – strategic plan and naming for new label

BRIEF: to create a strategic plan and a name for a new label of food products packed in spout pouches to be marketed by Dodaco internationally
Wheatley - new business format

Individuals – new business format for restaurant sector [UK]

BRIEF: to create a format for restaurant sector in Wheatley [Oxfordshire – UK]
Volognano

Castello di Volognano – branding plan and website

BRIEF: to relaunch the business of Castello di Volognano focusing on reviewing the business model and increasing the online presence

Roberta Leone – mini branding plan and naming

BRIEF: launch of a women’s clothing line by Roberta Leone with fully handmade manufacturing