Tag Archive for: transparency

Fairy - packaging

Packaging trends 1/2

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With the increase of consumers' concern about environment and climate change, plastic in particular has started to be perceived as a problem, one that people feel it's possible to mitigate if not solve. Lots of attention has been focused on the approach to packaging: it must change and it is. Here are some of my reflections on packaging trends.
Dove - social campaign

Marketing trend: authentic is better than perfect or famous

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In the UK as in many other countries, transparency and authenticity have become two very important values, as much in society as in business. Marketing, advertising and communication have been, and will be, profoundly touched by this trend. Here are some reflections and data.
Mintel - food packaging recycleMintel

Focus on: UK food trends – part 1

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I'm often working with food market companies that plan to create an international brand and aim to learn more about their markets in order to define their business plan. Here is a gift, some data concerning the UK food trends.