Posts

Food and beverage trends

Food & Beverage industry trends 1/2

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Having had a look around trends reports created by accredited research institutes for the 2020, I have put together a list of consumers' desired features in different industries. Here are my findings for the food and beverage sector to implement in their new production's ideas.
Doncaster Council - wellbeing

Marketing trend: wellbeing

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Already on the radar in 2019, the concept of wellbeing is a trend - quite obviously – also this year and it will probably stay at the front of people’s minds for years to come. Consumers have become more conscious about their health and wellness and they are seeking brands that recognise their bodies uniqueness and their specific lifestyles while proposing healthy alternatives to include in their consumption. Here are some reflections and data.
Dove - advertising campaign

Marketing trend: the age-agnostic society

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According to Nielsen and other accredited research institutes, one of the strongest marketing trends of 2020 is the one leading brands to a more age-inclusive approach in their strategy and communication, getting rid of all the previous aged-based stereotypes in order to be ready to interpret new spreading lifestyles. Here are some reflections and data.
Fairy - packaging

Packaging trends 1/2

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With the increase of consumers' concern about environment and climate change, plastic in particular has started to be perceived as a problem, one that people feel it's possible to mitigate if not solve. Lots of attention has been focused on the approach to packaging: it must change and it is. Here are some of my reflections on packaging trends.
Dove - social campaign

Marketing trend: authentic is better than perfect or famous

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In the UK as in many other countries, transparency and authenticity have become two very important values, as much in society as in business. Marketing, advertising and communication have been, and will be, profoundly touched by this trend. Here are some reflections and data.
Statista - Furniture online market

Ecommerce and furniture shopping

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Ecommerce has changed amazingly: from a way to buy small stuff which is difficult to find in a convenient physical store, to a style of purchasing whatever one can have in mind. One of the last frontiers of online shopping could be furniture, but even this seems to have become something quite common. Here are some data related to the worldwide furniture online market.
Statista - grocery ecommerce

Ecommerce and grocery shopping

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Technically they are called “Fast moving consumer goods” or “FMCG” [for those who love acronyms], practically they are the fresh foods one usually buys in farmer markets, supermarkets and grocery stores. Online vendors of these kind of products still have to work hard to compete with the traditional physical shops and conquer their market share, but in some countries the online grocery shopping is starting to spread. Here are some data.

Portfolio Items

dg-Cart - ecommerce

dg-Cart – business idea and website

BRIEF: to create the new dg-Cart offer for building ecommerce websites
Wheatley - new business format

Individuals – new business format for restaurant sector [UK]

BRIEF: to create a format for restaurant sector in Wheatley [Oxfordshire – UK]