https://www.alessandracolucci.com/wp-content/uploads/2016/09/Cotton-awareness-campaign.jpg 210 280 ale https://www.alessandracolucci.com/wp-content/uploads/2016/01/Alessandra-Colucci_Brand-Care-consultant_logo.png ale2016-09-28 07:14:562016-10-11 15:45:05Relaunching “pure” fabrics: cotton and wool
Surfing the net in search of inspirational adverts to analyse, I bumped into a pair of commercials as interesting as they are “unusual”. They focus on wool and cotton as pure fabric and their collective trademark. The aim is to undeline all the positive characteristics of those materials and this goal is pursued launching a collective advertising campaign: a rarity these days. Do you want to watch them? Read more.