IED – art exibition launch during the Notte Bianca 2007 with an ambient marketing

CLIENT: IED – Istituto Europeo di Design SpA [bachelors and masters courses]
AGENCY: Queimada – Brand Care
PERIOD: August – September 2007
BRIEF: to launch IED art exibition during the “Notte Bianca 2007”
TASK: brand analysis; creation of pitching materials; ambient marketing with “the mime-statue”; writing editorials and publication via Brand Care online
MY ROLE: account director, strategic planner, creative director