Portfolio

Market analysis and strategies to grow your business

Building a competitive business requires accurate market analysis, a deep understanding of your target audience, and a blend of creativity and expertise. Explore my portfolio to see what is possible. Share your business idea with me, and together we will transform it into a successful brand.

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Strategic consulting Market analysis Strategic Planning Business & service design Brand strategy & management Creative direction Web architecture Copywriting Content strategy & management Video production Training HE teaching & programme management

Case studies

Energy • fitness start-up

7 June 2024

Business model redesign and creativity were key factors in turning Energy fitness start-up into a thriving fitness centre [+334% in membership subscriptions; +263% in business revenues]

Jingle Trends - Geometrie Gemelle - Coppedé, Tangerine Sunset

Jingle Trends • co-branding event

10 May 2024

I designed and managed “Jingle Trends - 12 tales between craftsmanship and technology”, a co-branding event between a private university and two fashion brands

Buongiorno e Buonasera • food start-up

26 April 2024

Buongiorno e Buonasera is the pizzeria, coffee shop and minimarket I designed for the British market. I supported the food start-up from concept to launch.

TSF & RFI • SaaS awareness campaign

12 April 2024

I designed and delivered to RFI a multi-audience awareness campaign composed of a series of videos on CCLplus, a TSF SaaS solution for Italian train stations

IED Master’s in Brand Management

15 March 2024

My multifaceted role at IED Master's in Brand Management as the programme designer, academic coordinator and senior lecturer was a remarkable 10+years adventure

Putipiù • new Dodaco product line

10 March 2024

I designed and develop an entirely new line of business for Dodaco and established Putipiù's go-to-market strategy, their first product line in private label