FEEDitBAG - packaging

Cultivate bags

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Recycling is fundamental and everybody is trying to find a solution especially for those occasions in which plastic is still used too much. Supermarkets should be the first concern because of all the plastic packaging still used there, in particular in the fruits and veggies area. FEEDitBaG is an alternative to the thin plastic bag used in that supermarket area.
BMW - ambient marketing

DIY with a left shoe [BMW]

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From the automotive point of view, if you don’t use your left shoe to engage the manual transmission, what is it for? Considering they are offering the automatic transmission for free and the consequent uselessness of the left shoes, BMW Netherland have created an ambient marketing campaign, one that’s very interesting for industrial design and art amateurs [who are part of the aimed-target, of course].
Ontario Ministry of Environment - social campaign

Save pizza from climate change

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Often, people tend to perceive world problems such us starvation, war or global warming as issues far away from daily life. Ontario Ministry of Environment and Climate Change has planned a serial social campaign as terrific as terrifying, able to relate the consequences of climate change with elements of ordinary life: pizza, for example. How? Keep reading to discover more.
The Waste Factory - packaging

Food printing

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The less enchanting and exciting type of recycling is – at least apparently – the reuse of food waste. Nevertheless, The Waste Factory has succeeded – thanks to their products and packaging – in giving a new life to food waste in ways that are tasty on one hand and appealing on the other.
Miami Ad School - McDonald's proposal

You don’t eat it, they don’t waste it [Miami AD School]

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How many times have you ordered something in a restaurant requesting it be served without one or more of the ingredients? Lots, I guess. Miami Ad School have had the idea to transform this common practice in “Take it off!”, a value added service in which they hope to involve McDonald’s.

Pay with cans at McDonald! [ambient marketing]

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Today I’m going to share an old - but too interesting to be forgotten - ambient marketing campaign that McDonald’s organised in Sweden a couple of years ago. The initiative was focused on empty drink cans that could be used as currency in every McDonald’s fast food. Empty cans to buy burgers, can you believe that? :D
Glass Packaging Institute - social campaign

Glass bottles are better

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Some months ago, the Glass Packaging Institute launched a really interesting social campaign. The campaign’s headline is “Upgrade to glass” and the aim of its wonderfully structured storytelling has been to persuade people to choose glass bottles over other kinds of packaging for beer and wine consumption.